Wednesday, December 23, 2009

Thank you

All of us join in saying “Thank You”
and We Wish You a Happy Holiday
and a Successful New Year

We thank you for your business and look forward to working
with you next year, Come see our new digital press for
all your full color small business solutions

Remember you can place an order, upload your documents,
request an estimate on our website 24/7.
We can ship anywhere you want. It's Easy!

Tuesday, December 15, 2009

Mail Call: Direct Mail Still Works

There’s something about U.S. Mail that is a little romantic. There’s still a little anticipation in your heart as you head to your mailbox that harkens back to the days of your summer camp mail call. Did I get anything cool in the mail today? Even special offers from companies get people excited.

Direct mail is still a powerful tool and here is why:

Reach your target market. Direct mail gets its name because of the likelihood of your message reaching the intended audience. It has far greater odds than the shot gun approach of mass media (also aptly named). Even Millennials (consumers aged 18-24) are into receiving direct mail. BIGresearch reported in 2007 that 26% appreciated and responded to direct mail.

Get one-on-one attention. Mail is personal. People open the mail on their time, when they’re ready to engage. Pitney Bowes reported in a 2008 Direct Mail Survey that 85% of people will open, sort and read mail; and 75% of those consumers look more closely for special sales.

Spend less. With a more selective target, your cost per client acquisition is relatively low compared to other marketing channels. For a postcard and a stamp, oftentimes you can reach a prospect for under a dollar each.

Get action. After your direct mail piece is sent out you will know whether the campaign was successful in a short amount of time. According to the DMA, 33% of consumers will respond to direct mail by going to your website. If your target is going to make a purchase, they will do so shortly after receiving the mailing piece. This is important for tracking your ROI. When cash is tight, it is nice to know how effective your message was so you can adjust.

Blogged with the Flock Browser

Wednesday, December 9, 2009

Christmas Cards

Now is the time to order

Don't forget to update your mailing list. Begin to prepare your holiday cards mailing list now by confirming and updating your address list from last year. Follow up with friends, business associates and customers who may have moved during the year. This will give you an added opportunity to connect and network as well as send a message that says you are an excellent planner!

Wednesday, August 5, 2009

Launch of new Website

If you have visited our website lately you may have noticed some changes. In August we launched a new site that we think will make our customer service even better. You still have 24 hour access to place orders, send files, or request estimates. Our new forms are more tailored to specific product options...such as shirts, copies....or design. By getting the most information we'll get you the best price possible. Customers will also be able to create their own customer portal and be able to track the status of estimates, proofs and orders with just a couple clicks of a mouse. For prospective customers, the new site has access to customer testimonials (see the Success Stories link) and an online portfolio of our work (see the Gallery of Fine Printing link). If you are already a customer, we hope the site makes working with us an even better experience. If you're not a customer yet, please explore the site, and let us know how we can help you.